Travel technology solutions have become indispensable for the whole industry. IT vendors not only offer their services for development and support of professional software. They also influence the general course of global tourism and offer new ways to gain and share travel experience. Travel startups are numerous, and yet a sweet bait for investments, because technologies they use are still changing the world and the way we see it.
The true power of online hotel reservation system is enormous. Despite its young age, it already took the world by its power. Today the majority of frequent travelers books tickets and reserves accommodation via internet, preferring it to offices of traditional travel agencies. Sometimes travelers suddenly follow their wildest wishes, sometimes they plan sophisticated and far-reaching business trips, – all this would be impossible without smart online solutions that allow to book and pay instantly, even from mobile devices. Thanks to it, a modern traveler can get just anywhere in practically no time, comparing to earlier times.
Besides the innovation, there is a lot of money in travel technology. The tourism market is showing significant increase, as more and more people around the world can afford themselves a low-cost flight or a designer hotel room for a special price. Namely, this rise has been fueled by the fast growth of travel sector in such countries as Russia, China and Brazil. Now we can observe a major shift from mostly domestic tourism to the global lifestyle of a digital tourist in these countries. Their citizens regularly turn to online travel agencies to book airline tickets and make apartment reservations. Easier access to the best deals is provided by price comparison features, and in the end traveling becomes affordable to everyone.
The tourism industry falls into several segments that are influenced by development of technology on different levels. For example, airline tickets are mostly bought via electronic sales channels, and VIP tours like wedding journeys still remain the job for old school travel agents.The overall market is growing, as more and more travel companies enter the competition and present their travel websites and mobile applications to their clients. They need something more than ordinary travel website software solutionsto win the competition and distinguish themselves from countless rivals.
But it is not only the technology that is changing. Users of booking software are also exploring brand new opportunities and reimagining the concept of traveling. With help of mobile devices they can quickly navigate in foreign countries and make last-minute bookings of accommodations. Digital tourists are asking for more content, interactivity and choice and are still unsatisfied with the service. To meet their needs, travel companies have to join efforts from IT and marketing departments, hire the best designers and invent new ways that correspond those emerging needs.
The age of information has completely transformed our idea of space and time. Thanks to technological advancements we can learn as much about any place of the world as if we have already been there. Nevertheless, people want to travel for real, and maintaining instant access to travel technology whets their appetite even more.